Logo guidelines

Your logo, text and design will be woven right into the sock during the sock’s production. This has the advantage that the logo is extremely durable and will not wash out over time. In other words, your logo is not added to the sock after production.

That being said a stitched logo does have some limitations. Here is a quick summary of the most important factors to keep in mind. We will discuss each in more detail later in this article.

  • Simple logos work better.
  • We can usually modify intricate logos or suggest substitutions to make them work.
  • Logos can only have a maximum of 4 colors.
  • If you have a PNG or SVG version of your logo – we prefer that over JPEG/JPG files.
  • The logo you see on your mockup is not the final logo design.
  • Make sure you have permission to use the logo or branding.


Simple logos work better

Logos are woven into the sock. The stitches in the sock are a lot larger than the pixels on your screen. This means that the logo will not have the same ability to show fine and intricate detail. If your logo depends on such intricate detail to look good then your logo may have to be modified to work well on a sock.

This is probably best illustrated with examples:

Simple logos


Acceptable logos


Too intricate


Ways to fix your intricate logo

Extract important elements

Logos are symbols. They carry meaning. Often, extracting a single important element of the logo is the best fix for an intricate logo while still capturing the essence of the symbolic meaning.

Lets take the first intricate logo as an example - The text, along with the wreath around the lion head, is just too intricate of a design. We can easily fix this by extracting the most important element out of this logo – the lion. Most intricate logos can be made usable this way.


Include text with your logos

Our text option uses a standard font and can be great for adding simple lines of text or messages to your socks, but if your logo or team has a specific font, consider including this in your logo upload. For example:


Go with just text

Messages like “TIGERS”, “GO WILDCATS”, etc, are a great alternative if your logo is too intricate. Alternatively, use your school or team name.


Logo file formats

Your logo needs to be provided in a PDF, SVG, or PNG format. These all have transparent background capabilities, which means we can apply the logo to the mockup, as well as being in a ready to use format for the sock production.

If you only have your logo in a JPG format, or has a white background, please consider using a free background removal tool such as Adobe Express.


Mockup logo vs. Final logo

The logo you upload as part of your initial mockup design is not the final design that will be stitched into your sock.

The logo first needs to be converted in what we refer to as the “pixelated logo”. This is the exact pattern that will be fed into the sock machine to produce your sock.

Each pixel on the pixelated logo indicates a stitch on the sock machine. A stitch is a lot bigger than the “pixels” on your screen, thus they appear more “blocky” in nature.

If you have a tricky logo we may ask you to review the final pixelated design just to make sure you are happy with the final result. Approval of the pixelated logo is the final step before your sock order is placed on the queue for production. Thus if we email you to approve such a pixelated logo, please know your order is delayed until we receive approval from you.

In most cases though the logo design is easily converted and your order will be placed on the queue as soon as our team completes the pixelated logo conversion.


Get permission to use logo or branding

Making sure you have proper permission to use a logo, colors or branding on your sock design remains your responsibility. Remember, even if you are officially sponsored by a brand it does not automatically allow you to use their branding.

If we recognize you are using a major brand name on your logo we may ask you to submit documentation that you are allowed to use the logo or brand on your sock design. 

Copyright Notice: Please note that many of the example logos on our site are copyright of their respective owners. They are only shown here for educational and informational purposes.

Payments accepted:

Payment methodsPayment methods

If paying by card or PayPal is a problem we can issue an invoice and accept payments via bank transfer.